Deadend Magazine Custom Capital Pre-Party 2018 video

Checkout this video re-cap of the 5th annual Custom Capital Pre-Party at the Deadend Magazine flagship store in Oldtown Salinas.

Make sure to subscribe to the Deadend Magazine Youtube channel!

Deadend Magazine | Custom Capital Pre-Party 2018

This past Friday we held an awesome Pre-Party for the 5th annual Custom Capital at our Deadend Magazine Flagship Store. We had some great artwork up by Edward Martinez, Syrarium Studios, photography by Ray Flores and model cars by Masterpieces & Scale Riders. Thanks to everyone who came by and partied with us!

DeadendStore
jefita
tavares
whittierblvd
whittiersign
bombita
63impala
rickdore
ratboy
mategan
calishine
saborkustoms
streetlifecc
fleetline
customvsstock
zephyr
lockedup
59fourdoor
impala
chevybomb
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cruising

Photos from the Custom Capital coming soon.

Thanks for looking!

Deadend Magazine presents 5th Annual Custom Capital

That time of the year again. The fun starts Friday night June 22, 2018 at the Custom Capital Pre-Party at the Deadend Magazine flagship store

 Art by Syrarium Studios & Edward Martinez, photography by Ray FLRS, model car display by Masterpieces & Scale Riders, music & food. 6pm - 9pm 16 Midtown Ln. Salinas, CA.

Art by Syrarium Studios & Edward Martinez, photography by Ray FLRS, model car display by Masterpieces & Scale Riders, music & food. 6pm - 9pm 16 Midtown Ln. Salinas, CA.

Custom Capital goes down Saturday June 23, 2018 at Manzanita Park in Prunedale, CA.

 10am - 5pm | 17100 Castroville Blvd. Prunedale, CA

10am - 5pm | 17100 Castroville Blvd. Prunedale, CA

If you're in Salinas this weekend you can Pre-Register at the Deadend Magazine store and we be having a Father's Day Sale. Stop by!

fathersdaysale

Thanks for looking!

Deadend Magazine flagship store 2 Year Celebration May 19, 2018

We're celebrating 2 years of our flagship store tomorrow! 

We'll have new gear, sales, food, music and photo exhibit by James Garcia (JRG Photography)

Make sure to stop by 4pm - 9pm 16 Midtown Ln. Salinas, CA 93901

Deadend store
 New Deadend Black/Grey will make a debut.

New Deadend Black/Grey will make a debut.

 'Support Your Local Low Rider" will now be available in white.

'Support Your Local Low Rider" will now be available in white.

We hope to see you there!

Deadend Magazine Weekend Report - 11/28/17

This past Friday we opened our Pop-Up Shop in San Jose, CA. To celebrate we had a party with cars, specials, and drinks! Thanks to everyone who stopped by! We will be open at 1411 W. San Carlos St. San Jose, CA through December 23, 2017

60convertible
sanjose
chevrolet
 Jesse Villalobos brought out his cool pedal chopper.

Jesse Villalobos brought out his cool pedal chopper.

 Phil (Syrarium Studio) has some cool artwork at the Pop-Up Shop.

Phil (Syrarium Studio) has some cool artwork at the Pop-Up Shop.

Deadendbook
deadendhats
 We have Tribal Gear, Suavecito Pomade & Teen Angels pins.

We have Tribal Gear, Suavecito Pomade & Teen Angels pins.

 Thanks to 805 Beer for providing the drinks.

Thanks to 805 Beer for providing the drinks.

 Big Watcha brought out his super clean 62.

Big Watcha brought out his super clean 62.

 Henry Gong drove up from Salinas, CA.

Henry Gong drove up from Salinas, CA.

wirewheels
bomba
bandits
impala
63impala
sanjose
chevies
 A couple of nice Chevies.

A couple of nice Chevies.

Klassics
 Vic from Style Kings came down.

Vic from Style Kings came down.

 The Deadend Magazine Pop-Up Shop will be open through December 23, 2017

The Deadend Magazine Pop-Up Shop will be open through December 23, 2017

Saturday we headed to the Frisco's Finest's Toy Drive in San Francisco, CA. The buildings at Pier 70 make a great backdrop.

FriscosFinest
cadillac
chevrolets
58impala
pier70
SanFrancisco
lowrider
chevybomb
fleetline
 Thanks for the support.

Thanks for the support.

ranchero
 Reppin' the Mission.

Reppin' the Mission.

sf
cruising
riviera
frisco
ragtop
64convertible
low
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 Peace out!

Peace out!

Thanks for looking!

Deadend Magazine Weekend Report - 10/28/17

This weekend was a busy one at the Deadend Magazine headquarters. We spent the last week or so remodeling the Deadend Magazine store. On Saturday we celebrated the remodel with a release of new Deadend Magazine merchandise. Thanks to everyone who brought out their cars and spent some bucks at the store.

 Tino brought out his 'Pan Dulce' up from Santa Barbara, CA.

Tino brought out his 'Pan Dulce' up from Santa Barbara, CA.

Salinas
 Beautiful Buick parked front & center.

Beautiful Buick parked front & center.

DeadendStore
 A couple of Chevy customs.

A couple of Chevy customs.

 The amazing Wenger Merc.

The amazing Wenger Merc.

 Would be nice if the Deadend Magazine store looked like this everyday.

Would be nice if the Deadend Magazine store looked like this everyday.

Here are a few shots of the new & improved Deadend Magazine store. If you get a chance stop by 16 Midtown Ln. Salinas, CA. New hours are Tuesday - Friday 11am - 7pm, Saturday 10am - 5pm, Closed Sunday & Monday.

 Our latest designs (will be available online soon)

Our latest designs (will be available online soon)

lowriderbike
store17-03.jpg
 A new skateboard at the store by Phil at Syrarium Studios.

A new skateboard at the store by Phil at Syrarium Studios.

 We have a few new snapback designs available.

We have a few new snapback designs available.

 We have a few Deadend Jackets available at the store.

We have a few Deadend Jackets available at the store.

DeadendBeanie
DeadendWorldwide
 We still have a few Deadend Magazine skate decks available at the store.

We still have a few Deadend Magazine skate decks available at the store.

Last week we forgot to post up some of the photos we took of Lupita Ucali and Ann who were visiting Southern California from Japan.

shinovi
deadendmodels
ucali
ann
japanesemodels
lupita
japanesemodel
models
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posing

Thanks for looking!

Deadend Magazine Weekend Report - 08/01/17

This past weekend we headed back down to Southern California for a few photo shoots & a couple events.

Our weekend started shooting DiDi early Saturday at J&V's Garage in Chula Vista, CA. DiDi is rocking some Deadend Magazine gear that will be available in our online store soon.

 This Deadend Magazine ladies ringer tee will be available soon.

This Deadend Magazine ladies ringer tee will be available soon.

model
modeling
DeadendSnapback
 DiDi wearing the Deadend Magazine black snapback.

DiDi wearing the Deadend Magazine black snapback.

 The Deadend Magazine V-Neck will also be available online soon.

The Deadend Magazine V-Neck will also be available online soon.

deadendtee
 The Deadend Magazine heather grey / black snapback.

The Deadend Magazine heather grey / black snapback.

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Our second stop was the Us Versus Them "Ramble On The Ranch" show in Temecula, CA. This was the first time we attended the Ramble On show. We are glad we did. The show was filled with good cars, good people and good music in a cool intimate setting. If you've never been we suggest you make it next year.

 This cool chopped & sectioned Merc parked right in front of the Deadend Magazine booth. Thanks to all who stopped by the booth.

This cool chopped & sectioned Merc parked right in front of the Deadend Magazine booth. Thanks to all who stopped by the booth.

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 A pair of cool vehicles parked out front.

A pair of cool vehicles parked out front.

 Locked up.

Locked up.

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roadster
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chevy
 Really smooth Suburban.

Really smooth Suburban.

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 El Abuelo was in attendance.

El Abuelo was in attendance.

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Next we headed to the coast to shoot Jimmy "Gimmi" Chadwick's beautiful mild custom Chevy. Gimmi's Chevy first caught our eyes at the Santa Maria Cruisin' Nationals. We saw it, loved it, and knew we had to shoot it soon. 

 No nonsense simple & clean Chevy.

No nonsense simple & clean Chevy.

 This car seems to have just enough touches.

This car seems to have just enough touches.

 The right stance, and wheel & tire combination go a long way.

The right stance, and wheel & tire combination go a long way.

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 The interior compliments the the clean & simple exterior.

The interior compliments the the clean & simple exterior.

 Smooth from any angle.

Smooth from any angle.

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mildcustom
 Johnny Brock brought out his equally as clean 54. So we asked him to park it with Gimmi's car and let us snap a few photos.

Johnny Brock brought out his equally as clean 54. So we asked him to park it with Gimmi's car and let us snap a few photos.

 2 different & clean grille treatments (53 on a 54)

2 different & clean grille treatments (53 on a 54)

 Clean interior.

Clean interior.

whiteplates

After the shoot we headed to City of Industry to the Cadillac Fest. Outside the lot was filled with cool Cadillacs from all walks of life stocks, customs, and most of all low riders. Inside the building there was an amazing display of model cars & low rider bikes. Here are some of the photos we captured.

 Armando Flores was kind enough to make sure Deadend Magazine was represented in the Whittier Blvd. model car display. 

Armando Flores was kind enough to make sure Deadend Magazine was represented in the Whittier Blvd. model car display. 

DeadendStore
 Check out this amazing scale Whittier Blvd model car display! 

Check out this amazing scale Whittier Blvd model car display! 

modelcar
 There were so many nice model cars.

There were so many nice model cars.

scalemodel
 A row of nice Caddies.

A row of nice Caddies.

caddyfrontend
 Super clean convertible.

Super clean convertible.

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caddy
 You don't see too many 60's Cadillac low riders.

You don't see too many 60's Cadillac low riders.

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Before heading home we shot Michael Longonisa's super clean 1966 Cadillac. These Cadillacs look good from the factory but what Michael and has done has taken this Caddy to a whole other level. An extremely nice pain job (and color), the right wheels, stance and smoothed body sure make a big difference. Doesn't get much cleaner than this.

cadillac
 The beautiful red color sure does shine!

The beautiful red color sure does shine!

RedCadillac
 Nice simple clean interior.

Nice simple clean interior.

coupedeville
lowlac
 This Caddy is smooth from any angle.

This Caddy is smooth from any angle.

 Cadillac wires look good on almost any Cadillac.

Cadillac wires look good on almost any Cadillac.

66Caddy

Thanks for looking!

 We're also announcing the 2nd annual Deadend Magazine Back Pack Drive. Here's how it works. You bring in a new (never used) back pack to the Deadend store and we'll give you Deadend Magazine shirt. August 1 - 11, 2017 (16 Midtown Ln Salinas CA)

We're also announcing the 2nd annual Deadend Magazine Back Pack Drive. Here's how it works. You bring in a new (never used) back pack to the Deadend store and we'll give you Deadend Magazine shirt. August 1 - 11, 2017 (16 Midtown Ln Salinas CA)

Deadend Magazine Weekend Report - Custom Capital 2017

First of all we'd like to thank everyone involved who helped make the Custom Capital a success for the 4th year. We really appreciate the continued support!

The Custom Capital kicked off Friday night at the Deadend Magazine flagship store. 

 This nice Caddy from Relentless Car Club got prime parking right across t he street from the store.

This nice Caddy from Relentless Car Club got prime parking right across t he street from the store.

 A couple Tavares Family club members posted up.

A couple Tavares Family club members posted up.

 Relentless Jay brought out his 62 down from Sacramento, CA.

Relentless Jay brought out his 62 down from Sacramento, CA.

 Scott drove up his cool pick-up all the way from Venice, CA (and was awarded the Longest distance award) Thanks Scott!

Scott drove up his cool pick-up all the way from Venice, CA (and was awarded the Longest distance award) Thanks Scott!

 A local Impala that doesn't come out too often.

A local Impala that doesn't come out too often.

63wagon
 Cool 64 posted up.

Cool 64 posted up.

 Cruisin' through

Cruisin' through

 Smooth 69 dippin' through.

Smooth 69 dippin' through.

 Nice chopped & dropped Chevy.

Nice chopped & dropped Chevy.

Saturday things got going early. Tu Sabes Car Club from San Jose, CA were there before us! Customs, Low Riders, Hot Rods and classic cars cruised in and out all day. We had a great time and were very impressed with the quality of cars that came out. Thanks to everyone who came out to spend a beautiful Saturday with us at Manzanita Park. Thanks again to everyone who helped make the event a success. We're already planning for next year.

 Menges Twin Speedshop brought down their crazy custom '40 Dodge.

Menges Twin Speedshop brought down their crazy custom '40 Dodge.

belair
 This little Ranchero was very cool.

This little Ranchero was very cool.

 "El Sueno" made the trip from Morpark, CA once again, (Last year's Deadend Magazine pick)

"El Sueno" made the trip from Morpark, CA once again, (Last year's Deadend Magazine pick)

 Rollin' in.

Rollin' in.

 The Wenger Merc took home the Deadend Magazine Pick this year. This is one slick custom.

The Wenger Merc took home the Deadend Magazine Pick this year. This is one slick custom.

 Dennis' '59 Buick wagon took home the Deadend Magazine Japan pick. Such a cool wagon.

Dennis' '59 Buick wagon took home the Deadend Magazine Japan pick. Such a cool wagon.

 This East Bay Speed & Custom built 40 Ford Sedan took home the Payasos Car Club pick. This car;s engine bay is as clean as the outside.

This East Bay Speed & Custom built 40 Ford Sedan took home the Payasos Car Club pick. This car;s engine bay is as clean as the outside.

 Jesse's '66 took home the California Sundays pick. 

Jesse's '66 took home the California Sundays pick. 

 Armando's Merc took home the Manzanita Park pick.

Armando's Merc took home the Manzanita Park pick.

 Bozzo's shoebox took the Salinas Boys Customs' pick. This pictures does the paint job no justice.

Bozzo's shoebox took the Salinas Boys Customs' pick. This pictures does the paint job no justice.

 Reno Bilt's Ford pick-up took home the Calaveras Rods & Customs pick. Reno started this truck when he was a teenager.

Reno Bilt's Ford pick-up took home the Calaveras Rods & Customs pick. Reno started this truck when he was a teenager.

 This cool pick-up from Santa Maria, CA took home the Suavecito Pomade pick. Notice the cool old camper.

This cool pick-up from Santa Maria, CA took home the Suavecito Pomade pick. Notice the cool old camper.

 This sleek Buck took home the Rod Powell pick.

This sleek Buck took home the Rod Powell pick.

 The Cuevas Merc was one of our favorites of the show.

The Cuevas Merc was one of our favorites of the show.

 Tu Sabes Car Club were the first to show up.

Tu Sabes Car Club were the first to show up.

 Tom from Style Kings Car Club rollin in his chopped Chevy.

Tom from Style Kings Car Club rollin in his chopped Chevy.

 Mike brought out his "Lucky 51"

Mike brought out his "Lucky 51"

 Good lookin' long bed.

Good lookin' long bed.

fleetline
 Alvin's custom pick-up.

Alvin's custom pick-up.

chevywagon
 The sixties were well represented.

The sixties were well represented.

comptoncoupe
 Another winner from last year that made it's way back to the Custom Capital.

Another winner from last year that made it's way back to the Custom Capital.

merc
 You don't see too many of these little Plymouths.

You don't see too many of these little Plymouths.

 Beautiful chopped & dropped Buick.

Beautiful chopped & dropped Buick.

 Clean Boat tail made it's way up from Santa Maria, CA.

Clean Boat tail made it's way up from Santa Maria, CA.

gonners
 Ruby representin' Califas Bomb Club from the Bay Area.

Ruby representin' Califas Bomb Club from the Bay Area.

 Very cool Continental.

Very cool Continental.

63impala
 Rob Struven brought his custom down from Napa, CA.

Rob Struven brought his custom down from Napa, CA.

 La Buena Vida brought out a vendor booth and their nice pick-up.

La Buena Vida brought out a vendor booth and their nice pick-up.

CustomCapital
 A cool pair of custom chevies.

A cool pair of custom chevies.

 Chevy... runs.. deep.

Chevy... runs.. deep.

 Los Loners were well represented.

Los Loners were well represented.

 Nice pair that drove out from the central valley.

Nice pair that drove out from the central valley.

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 Los Boulevardos

Los Boulevardos

53chevy
 Always good to see this long roof.

Always good to see this long roof.

 Our Malibu faces off with Jorge Nunez' Malibu.

Our Malibu faces off with Jorge Nunez' Malibu.

 Klassics Car Club

Klassics Car Club

ford
 Everywhere you looked there was nice customs. 

Everywhere you looked there was nice customs. 

impalas
 Junior brought out his unique & custom wagon.

Junior brought out his unique & custom wagon.

olds
 Cruisin' out at the end of the day.

Cruisin' out at the end of the day.

bombita
 Sixty two drop top.

Sixty two drop top.

 A highlight of the day is watching all the cars roll out at the end of the day.

A highlight of the day is watching all the cars roll out at the end of the day.

bomb
 Good lookin' low rider wagon.

Good lookin' low rider wagon.

 Grumpy brought out his clean Rivi.

Grumpy brought out his clean Rivi.

rncreation
 That's a wrap!

That's a wrap!

Thanks for looking!

We'll see you next year.

4th Annual Custom Capital

This weekend we host our 4th annual Custom Capital car show. We hope to see you there.

Saturday June 24, 2017
10am - 5pm (car roll-in 8am - 12pm)
Manzanita Park in Prunedale, CA
visit www.thecustomcapital for more info

customcapital

Friday June 23, 2017 we'll be hosting a pre party at the Deadend Magazine store showcasing photography by different photographers from past Custom Capitals.
6pm - 10pm
16 Midtown Lane Salinas California
(we suggest early arrival for best parking)

DeadendStore

Deadend Magazine Weekend Report - 05/22/17

This Saturday we celebrated the 1 year anniversary of the Deadend Magazine flagship store in Oldtown Salinas (Hard to believe it's already been a year) Thanks to our family & friends who helped and everyone who came out to support! We really appreciate it! Here are a few shots we captured.

 The earlybirds always get the best parking spots.

The earlybirds always get the best parking spots.

 We love seeing this local pick up.

We love seeing this local pick up.

 Clean 58 cruising through.

Clean 58 cruising through.

 This neat Ford drove down from the Discovery Bay area.

This neat Ford drove down from the Discovery Bay area.

 Mike brought out his custom Caddy.

Mike brought out his custom Caddy.

 Henry Gong's Nomad.

Henry Gong's Nomad.

 Rolling in.

Rolling in.

 This cool bomba came all the way from Modesto, CA

This cool bomba came all the way from Modesto, CA

 Poncho

Poncho

 Robert Gallery & Jorge Nunez' front & center.

Robert Gallery & Jorge Nunez' front & center.

 Daisy brought out her Rivi.

Daisy brought out her Rivi.

 Los Loners Car Club pulling up.

Los Loners Car Club pulling up.

 Something a little different.

Something a little different.

 Ruben's Zephyr always looks good.

Ruben's Zephyr always looks good.

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 AJ came down from East Bay.

AJ came down from East Bay.

Caddy
 Really cool to see something different.

Really cool to see something different.

 Fords make nice low riders too.

Fords make nice low riders too.

 Ruben cruised out his '60 Buick.

Ruben cruised out his '60 Buick.

 Tri fives.

Tri fives.

apache
 One of the last to leave.

One of the last to leave.

Sunday we headed to San Jose, CA to support Klassics Car Club's BBQ. Great weather, great food, great people and of course great cars.

 Klassics Car Club

Klassics Car Club

 Some nice Impalas in attendance.

Some nice Impalas in attendance.

 A pair of nice 63's

A pair of nice 63's

lac
 Wagon with style.

Wagon with style.

 '63 from Tu Sabes Car Club always looks tough.

'63 from Tu Sabes Car Club always looks tough.

 Nice Chevy hard top.

Nice Chevy hard top.

 Sittin' sideways.

Sittin' sideways.

 A fresh paint job by Syrarium Color Studio.

A fresh paint job by Syrarium Color Studio.

lowrides
 It sure was hot.

It sure was hot.

 Klassics CC lined up.

Klassics CC lined up.

fins
 Orly's pick up looks good all laid out.

Orly's pick up looks good all laid out.

jrg
sixfo
 Sittin' under the shade.

Sittin' under the shade.

Thanks for looking!