Fit Kustom Tokyo Japan

El Classico is a shop based in Tokyo Japan, better know by their car club name "Fit Kustoms". They build top notch American custom cars. One of their most notable builds is the candy red 1957 Chevy Nomad know as "Acid 57". We visited the shop on our latest trip to Japan. We have been there in the past but we are still blown away every time we see the latest projects and their parts collection.

acid57
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hubcap
1957chevrolet
elclassico
tokyo
57wagon
fitkustomsjapan
59elcamino
elcamino
wheelcollection
starwires
wirewheels
spokes
wheelhoarder
fitkustoms
shop
shoplife
zephyr
deadendmagazine

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Deadend Magazine Weekend Report - 02/13/18

This past weekend we headed down to Southern California once again. We had a chance to shoot Rudy's "Chile Verde" Chevy Pick-Up. If you've ever been cruising in the So Cal area in the last 16+ years chances are you've seen Rudy hitting the streets. He takes his truck out for a cruise as often as possible. We've definitely enjoyed seeing 'Chile Verde' cruise the last few years and glad we finally had a chance to shoot it.

chileverde
chevy3100
chevytruck
bombtruck
chevrolet
spinners
1951
chevypickup
chevyinterior
deadend
lowridertruck
lowtruck

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Deadend Magazine Weekend Report - 01/16/18

We started the weekend shooting a very cool local Chevy pick-up owned by Santiago. We literally saw Santiago cruise by the Deadend Magazine store one day and knew we had to shoot the pick-up. We're glad finally had the chance to snaps some pics of it. The pick-up is as clean in person as it looks in pics. Enjoy.

chevy
chevytruck
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bombtruck
chevrolet
bombtruck
chevyinterior
pinstriping
straightsix
offenhauser
salinasca

We also had a chance to shoot a nice Harley Davidson built by Cole Foster (Salinas Boys Customs) for Don from U.S. Radiator company. If you're familiar with Cole Foster's work you can clearly see his style written all over this one.

harleydavidson
salinasboys
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headlight
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customharley
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salinas

Sunday we headed to San Jose, CA to shoot some of our latest gear. Most of what you'll see will be available on our online store soon (and in-store 16 Midtown Ln. Salinas, CA)

Our first stop was with the Abraham Ortega & Johnny Romo at Blacksuit Tattoo in Downtown San Jose. Thanks again fellas.

Abraham is wearing our Deadend Magazine Block Plaque Snapback mesh & t-shirt

Abraham is wearing our Deadend Magazine Block Plaque Snapback mesh & t-shirt

Johnny Romo is wearing our Zephyr tee (which is available from our online store)

Johnny Romo is wearing our Zephyr tee (which is available from our online store)

The GIlroy 36 is tee is available online and in-store.

The GIlroy 36 is tee is available online and in-store.

LiveLifeToTheLowest
Live Life To The Lowest t-shirt will be available very soon.

Live Life To The Lowest t-shirt will be available very soon.

Deadend Magazine beanies are available from our online store.

Deadend Magazine beanies are available from our online store.

Our Ragtop 38 is available from our online store.

Our Ragtop 38 is available from our online store.

Our next stop was shooting Anya with our latest Deadend Magazine "Support Your Local Low Rider" ladies t-shirt. Available from our online store soon.

SupportYourLocalLowRider
Anya
DeadendLadies
DeadendRagland
DeadendBeanie
DeadendMEsh
Apache
anya
sanjose
samrodriguez

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Chrome & Curves - Sabina Kelley

Just months after we started Deadend Magazine, August 2004 to be exact, we got in touch with (then) up & coming model Sabina Kelley to shoot her with a chopped '54 Chevy. This would be our first time shooting with a model. Fast forward over 10 years later and chances are that you have heard of Sabina Kelley or at least seen her on tv, magazine covers, ads, billboards..... the list goes on. Let's just say Sabina has been busy.
Here are a few shots we got with our 35mm film camera (all we had back then) Just like Sabina we have been busy these last 10 years and are glad we have learned (and shot) a lot since then.

The only "Deadend Magazine" shirt ever made in this color style.

The only "Deadend Magazine" shirt ever made in this color style.

Sabina has gotten a lot more tattoos since these photos were taken

Sabina has gotten a lot more tattoos since these photos were taken

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Thanks for taking a chance on us Sabina! We have more photos from this shoot somewhere we'll have to dig up.